This week we had to come up with an offline press ad for Miss Butterfly in a hurry to take advantage of one of the many bargains available from the print media right now. All we have seen this week was celebrity designers launching their various high street ranges, so we came up with two different vibes.
Still taking fashion tips from a crackhead?
Style direction from a one-hit wonder?
and for whats hot you're still listening to
some pop star your mother likes
Fighting on the high street for a space in the queue
Is that you?
Shop in the comfort of your own space
with ice-cream on your face......
Style direction from a one-hit wonder?
and for whats hot you're still listening to
some pop star your mother likes
and
Fighting on the high street for a space in the queue
Is that you?
Shop in the comfort of your own space
with ice-cream on your face......
One having a tilt at the windmills of celebrity and one directly selling the online fashion shopping experience.
The national newspaper in question would not allow the text of the first ad and edited the ice-cream from the second!
I think that online advertising allows much more direct advertising copy writing then the offline world and this is also something driving the advertising revenue to online publishers. Online advertising allows the advertiser to use thousands of words instead of 400 with all the boring "the" and "and" words. The equivalent would be a print ad that could change to suit each individual reader.
This targeting will continue to increase with time as localisation of the search engine reaches the end of your street.
Online advertisers are now savvy enough to see exactly what words and combinations of words work for them.
Unfortunately all of them have access to the same tools so "character" is going to become more important to sites trying to acquire an online presence.
Character building will be the next big thing for web architects to accomplish. Mining the social networks for demographics that include personal tastes and interests and the monetization of that data.
So is the Miss Butterfly customer going to like the first or second version.
The truth is we dont know!
But we could put up a poll......
Now there's a thought
The national newspaper in question would not allow the text of the first ad and edited the ice-cream from the second!
I think that online advertising allows much more direct advertising copy writing then the offline world and this is also something driving the advertising revenue to online publishers. Online advertising allows the advertiser to use thousands of words instead of 400 with all the boring "the" and "and" words. The equivalent would be a print ad that could change to suit each individual reader.
This targeting will continue to increase with time as localisation of the search engine reaches the end of your street.
Online advertisers are now savvy enough to see exactly what words and combinations of words work for them.
Unfortunately all of them have access to the same tools so "character" is going to become more important to sites trying to acquire an online presence.
Character building will be the next big thing for web architects to accomplish. Mining the social networks for demographics that include personal tastes and interests and the monetization of that data.
So is the Miss Butterfly customer going to like the first or second version.
The truth is we dont know!
But we could put up a poll......
Now there's a thought
1 comment:
lol! i really like that first one. the second is good; not really clear to me why the ice cream part was edited out? did they think it was too "random"?
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